SWOT or something else?
SWOT is a management tool for analyzing strategic issues.
SWOT has been used worldwide since the 1960s to find out where an organization stands.
Hereby internal (Sterngths and Weaknesses) and external (Opportunities and Threats) factors are combined.
A SWOT analysis is great to work with. How do you use it effectively? I will share the lessons I have learned through this Blog.
In addition, I work with a new tool. mPGA builds on the SWOT analysis and is really different at the same time. Its use is completely free. It is easy to work with, is versatile and gives concrete results.
The power of SWOT
The result of a SWOT-analysis is a list of points for attention that an organization can focus on.
- Can be used in many situations
- Broad overview of and insight into internal and external factors
- It aligns teams
- Diverse knowledge and experience is shared
- It starts a process of renewal
- It is easy to understand
- Without running much cost
- It makes people and their organizations think
- It gives direction to setting priorities
- It is short and powerful
- There is speed in the process
This ebook highlights the strengths and weaknesses of a SWOT. How do you ensure a meaningful outcome?